We designed a tool for building websites with Checkfront’s online booking platform.
- Product strategy Marketplace strategy UI and UX Theme design and development
- 12 months
Checkfront, one of the world’s leading online booking platforms, found that many of its clients were struggling to market themselves online. Few solutions existed for tour, activity, rental, and accommodation businesses to create high-quality websites without investing in design and development. As a result, despite its strong product offering, Checkfront found itself poorly represented, often relegated to iframes tucked away on aging websites. Not an optimal experience for its customers, nor an accurate representation of its brand and vision.
Our design team fully integrated with Checkfront’s product team to extend the offerings of the platform’s existing Booking Manager. The result—Site Builder—allows businesses to create their own website that automatically surfaces their Checkfront inventory. Our goal was to design a product that would improve those businesses’ search rankings, give them more control over marketing, and increase conversions—all while reflecting positively on Checkfront.
We strategized a theme framework that allowed our designers to create beautifully accessible templates, while baking in enough flexibility to allow merchants to customize the experience for their industry. Site Builder extends the administrative experience, separating content into blocks and allowing for a custom but controlled end product.
I can't say enough about the Pixel Union team. They are incredibly talented and are as excited about our wildly ambitious goals as we are. From our first sprint meeting, they became part of our team. We never felt like just a customer, but a true partner.